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A landing page is a standalone web page designed with the purpose of selling a specific product or service. The objective of a landing page is to pop up in the search result when the potential customer is searching for that product or service and evoke an immediate response from the customer. To a business without a landing page the prospective customer is like a passenger on an hot air balloon.Hot air balloon is controlled by the direction and speed of the wind and therefore the probability of landing on a targeted spot is random. Similarly, the probability of a customer finding out about a specific product or service offered by a particular business is also random if the business does not have a landing page. Landing pages prove effective when customers are looking for a specific product or service as the landing page redirects the customer to that specific page. For landing pages that not only generate leads but may also enable the customer to arrive at a decision click here