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DIRECT MAIL CAMPAIGN written with chalk on tarmac over colorful graph and rising arrow business marketing and creativity concept

Sales letters or Direct mail are known to have generated sizable increase in business. Besides being informative one of the other advantages of using sales letter or direct mail is that they are effective in addressing the needs of a specific group of customers based on their age, gender, geographic location, family size etc. A sales letter can be used to inform the launch of a new product or service or acquaint potential customers with special offers or discounts. Sales letters are intended to arouse the interest of the potential customers by addressing them directly. What evokes the interest of the customers in a sales letter or a direct mail is ‘What is in it for them?’ Contact for a  sales letter that effectively taps ‘What is in it for the Customer?’ and compels the customer to take an action.